Growth Labs ROI Calculator — Choice 1
Growth Labs by Choice 1  ·  ROI Calculator

What's a producing broker actually worth?

Model the lifetime value of a single broker relationship, then compare it to what it costs Growth Labs to land one. Move the sliders to match your business.

Step 1 — Broker LTV

What a broker is worth to you

Lifetime value of one producing broker over the life of the contract.

New lives per broker, per year 1,500
How many new policy holders an average broker brings on annually
Annual premium per life $400
Average annual premium dollars generated per insured life
Your margin on premium 12%
Net commission/override percentage you keep
Average broker contract length 3 years
How long a broker typically stays producing with you
Lifetime Value per Broker
$216,000
$72,000/yr revenue · over 3 years
Step 2 — Cost to Acquire

What it costs Growth Labs to land one

Pick a tier, dial in your funnel rates. We'll show your true cost per signed broker.

Growth Labs tier
Growth
$5,500/mo
2,500 leads/mo
Scale
$6,750/mo
5,000 leads/mo
Custom
Build it
Set your own
Foundation has no outreach engine — it's branding only, so it's not on this calculator.
Reply rate ? 2.0%
Industry benchmark for cold email is 1–4%
Reply → meeting booked 35%
% of replies that turn into a real conversation
Meeting → signed broker 25%
Your team's close rate from a booked meeting
Engagement length 12 months
3-month minimum. First month is free.
Funnel projection (over engagement)
Total leads contacted55,000
Replies1,100
Meetings booked385
Brokers signed96
Cost per Signed Broker
$823
$79,150 total spend · 96 brokers
The Math

Every dollar in returns $263

LTV : CPL
263 : 1
Return per acquisition $
Total LTV unlocked
$20.7M
Across all signed brokers
Net return
$20.6M
LTV minus Growth Labs spend
Payback
< 1 month
When 1 broker covers spend
A single signed broker pays for the entire engagement many times over. Growth Labs is a clear go.
Growth Labs by Choice 1 Communications  ·  c1c.ai  ·  Calculator estimates only — actuals vary by ICP, market, and offer.